Professional Experience

WORK HISTORY

UNIVERSITY OF CALIFORNIA SANTA CRUZ Santa Clara, California  |  2016-11 – PRESENT

I supported five creative teams in a fast-paced environment, managing the acquisition, discoverability, distribution, and storage of a wide variety of media. Resident expert, coach, and project manager for all things related to systems, protocols, and expectations of the video production environment.

  • Created and implemented complex strategies related to cataloging, metadata schemas, taxonomies, storage, retrieval, comprehensive lifecycle management, and distribution. 
  • Designed and administered disparate but connected data systems for storage and access. Analyzed legacy storage strategies, identifying and implementing efficiencies in storage management that resulted in 95% cost reduction.
  • Architected and implemented full CatDV (MAM) installation, managing five production groups, eight defined user roles, 30+ users, and over 300k assets, while also acting as primary troubleshooter and support person.

  • Configured 40+ advanced CatDV Worker Node automations to manage ingest, storage movement, archive, metadata coding, proxy generation, delivery, etc.
  • Defined, documented, and enforced naming conventions, data structures, data dictionary, and data standards. Designed and managed intricate workflows.
  • Managed user access to media, servers, accounts, and collaborative workspaces and trained users on workflows and best practices.

  • Trained and coached editors, designers, and subject matter experts on copyright, fair use, and licensing; Coordinated licensing and permissions with external intellectual property owners, and managed vendor selection for licensed assets.

  • Designed and implemented a database from aggregate sources to act as System of Record for production projects.
SANTA CLARA COUNTY BAR ASSOCIATION  |  San Jose, California  |  2013-03 – 2016-11 

Marketing generalist responsible for all activities to foster growth and member relations. Database Administrator for CMS and CRM, and solely responsible for graphic design, writing, and metrics tracking related to marketing activities such as email marketing, blog posts, press releases, and social media presence.

  • Designed and implemented new branding including logo, print & web design, and external advertising installations.
  • Responsible for SEO and display advertising with Google AdWords and DFP.
  • Managed seamless data migration of 6000+ membership records into new CRM system, and acted as webmaster/database administrator within CMS.
  • Grew member engagement while increasing non-dues revenues and designed member retention program resulting in 98% member renewal rate.
  • Improved workflows and processes through implementation of new tools and cloud technologies.
NEWMIND GROUP  |  Kalamazoo, Michigan  |  2012-02 – 2013-03

Point person for all marketing, PR, design, client training coordination, communications, and event planning for national Google Apps reseller. 

  • Wrote and published blog posts, press releases, email blasts, and social media.
  • Webmaster responsible for all website content, design, and code integrity using Expression Engine CMS. 
  • Coordinated, scheduled, and hosted training sessions, both live and virtual.
  • On-site trainer for Google Apps deployments, designing instructional content for “Train the Trainer” sessions.
  • Managed CRM through multiple data migrations and ensured data integrity.
PRO SERVICES  |  Kalamazoo, Michigan  |  2011-01 – 2012-03 

Assisted office and field staff as the go-to technical leader and innovation champion, while acting as head communicator, web developer, marketer, writer, and designer.

  • Championed Google Apps deployment and served as on-site trainer and problem solver; Managed physical asset tracking including acquisition, distribution, and disposition.
  • Designed and implemented new branding in 2011 including logo, print branding, and web design.
  • Increased customer engagement and retention through the development of real-time “dashboards” with aggregated data to provide transparency and enrich client experience.
GREENLEAF HOSPITALITY GROUP  |  Kalamazoo, Michigan  |  2001-09 – 2011-01

Designed, wrote copy, and created all marketing and customer-facing materials, including both print and digital media, for multiple entities, while managing the intake and production workflow of printed and digital deliverables from the marketing department.

  • Managed the in-house print shop, and implemented work order management database to ensure timely deadlines were met.
  • Acted as Project Manager in launch of new websites, and administered sites in Joomla CMS following launch. 

TECHNOLOGY CAPABILITIES

My skills are constantly evolving based on my projects’ needs – from open-source to licensed enterprise solutions. My favorite thing is rolling up my sleeves and unsorting the puzzle of a new application until I can identify its best use for my team.

CATDV 95%
Showpad 98%
FACILIS 93%
WORDPRESS 78%
GOOGLE SUITE 96%
CONFLUENCE 85%
HTML/CSS 89%
SQL/PHP 62%
OSX 97%
SHOTGUN STUDIO 73%
SMARTSHEET 86%
AIRTABLE 98%
Adobe Creative Cloud
ADOBE INDESIGN CC 92%
ADOBE ILLUSTRATOR CC 70%
ADOBE PHOTOSHOP CC 72%
ADOBE BRIDGE CC 56%
Adobe Premiere Pro CC 35%

WORK EXAMPLES